Is It A Good Business Strategy To Add A Lot Of Water To Your “gourmet” Cat Foods? Will More People Buy It?

I noticed that Merrick’s Five Star Gourmet Entrees now contain so much water, you can hear it sloshing when you shake the can. It needs to be drained off, unless you prefer to give little Fluffy “cat soup” for dinner.

3 Comments

  1. old cat lady
    Posted September 4, 2009 at 12:22 pm | Permalink

    My cats eat a lot of canned food. Lick Your Chops canned chicken was getting very “sloshy”. It must just have been a run on that food. I can get it now and it is as firm as the lamb.
    My cats don’t like Merrick’s at all (I love those cute names - Grannie’s Pot Pie, etc.). It contains an awful lot of vegetables and my cats eat the meat and leave the carrots and potatoes.
    So I use Wellness and Natural Balance a lot. CA Natural is good too - my cats really like the salmon and sweet potato.

  2. lancej0h
    Posted September 4, 2009 at 12:22 pm | Permalink

    no but you can stretch out your real product and make more money

  3. Posted September 4, 2009 at 12:22 pm | Permalink

    I don’t even buy canned cat food for my cat anymore because of exactly what you’re talking about. My cat eats dry food and drinks a lot of water so it’s basically the same thing.

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